Public Service Announcement

Essay 3: Rhetorical Analysis of a Public Service Announcement (PSA)


Who is your audience? Write your essay for a reader who is an educated adult who is not as familiar with the text you are analyzing as you are.
What is your purpose? To summarize a public service announcement (PSA) and analyze how the PSA aims to achieve its purpose with the target audience through an appeal to either ethos, logos, or pathos.
Which PSA will you analyze? You will analyze one of the following PSAs; you choose which:
Gun Safety: End Family Fire
Ending Hunger: Teacher
Caregiver Assistance: Your Hero Needs You

How long should Essay 3 be? Essay 2 will be a minimum of four (4) paragraphs: an introductory paragraph, a summary paragraph, a thoroughly developed rhetorical analysis paragraph that follows the MEAL plan, and a concluding paragraph. Generally, an effective MEAL plan paragraph for a rhetorical analysis will be 400-500 words long. The introductory paragraph can be accomplished in 100-150 words, maybe more. The summary paragraph can be accomplished in 150-250 words, considering the length of the letter. And the concluding paragraph can be accomplished in around 100 words. This will make your essay length about 750-1000 words, but you may write more.
How should you format your essay? Use MLA format.


What is required in the introductory paragraph?

Your opening paragraph should orient your readers to the who, what, where, when, and why of your text:

The PSA’s title
The PSA’s maker (see the organizations’ logos (as in logo, not logos) at the of the PSA)
The context surrounding the PSA: what problem has prompted the need for the PSA?
You are welcome to find this information by going to the PSA’s campaign page on Ad; for instance, you can find the Caregiver Assistance page here. You will notice that the campaign page has stats to help you deliver the context. However, you must cite the page as your source, so use attributive tags as you do for summary writing.
Your opening paragraph should close with a thesis statement that is appropriate for a rhetorical analysis essay:
Your thesis should reveal your insight into one way the PSA attempts to achieve its purpose through a specific aspect of one of the rhetorical appeals.
For example: The Gill Foundation’s “Meet Jami & Krista” PSA aims to evoke sympathy in viewers in order to raise awareness about how LGBT couples are discriminated against.
This thesis works as a rhetorical analysis thesis because 1) it identifies the PSA’s purpose and 2) it identifies one way the PSA uses a rhetorical appeal (pathos: sympathy) to achieve that purpose.
What is required in the summary paragraph?

Summarizing a PSA is very different than summarizing an article. You will need to describe the content of the PSA for your readers–this includes describing what you see and hear–so that readers can “see” and “hear” it too.
Like an article summary, your PSA summary should begin with the main idea (usually a call-to-action) and then one-by-one offer the essential details of the PSA.
Describe how it begins: visuals, sounds, text. Use descriptive terms so we “see” it.
Describe how it moves from the beginning to the end so that viewers “see” it through your description
Tags and verbs: You will want to refer to the “PSA” rather than an “author.” If the main organization is the Susan G. Komen Breast Cancer Foundation, you would attribute the ideas of the PSA to that organization by using phrase like these:
The Susan G. Komen Breast Cancer Foundation’s PSA’s calls viewers to…
Komen’s PSA begins with a black screen and white text that says, “etc etc etc…”
From here, the PSA shows viewers a series of portraits of women… (describe what they look like and any text that accompanies the portraits)
A series of informative statistics follow the portraits and lead the PSA to its final frames and its call-to-action…
Use transitions and other signposts to show the relationship between the ideas, capturing the structure and flow of the source’s ideas,
Represent the source’s ideas accurately, fairly, objectively, and comprehensively yet concisely,
Use quotations sparingly when you need to show readers exactly what the PSA says.
What is required in the body paragraph?
Your body paragraph must meet these requirements and apply these skills and strategies:
Apply the MEAL Plan paragraphing strategy for effective development and structure
It must present one main idea that makes a claim about how the PSA appeals to either ethos OR logos OR pathos
It must present sufficient (enough) and representative (the best) examples from the PSA as supporting evidence for the main idea
It must make the case for each example through thorough and helpful analysis, illustrating for readers precisely that and how the example works as a rhetorical appeal and explaining what role the example plays in the PSA’s overall argument and purpose. In short, show readers the effect the appeal is meant to have on the audience–don’t merely state the effect; illustrate it with thorough analysis.
Properly quote examples
The paragraph must be thoughtfully structured and organized so that readers follow your thinking from the first word to the last without interruptions in the logical flow of ideas. The development of your ideas should clearly carry readers to your paragraph’s conclusion (or main idea) without impediments caused by non sequiturs or gaps caused by unidentified or faulty assumptions. In other words, your paragraph should walk readers carefully and transparently through your reasoning so that they see what you see.
What is required in the concluding paragraph?
Your concluding paragraph should wrap up your analysis
The best way to do this is to briefly explore how analyzing the PSA in the way you have offers us insight into the creator’s choices and their effects on the audience
Your conclusion should NOT wrap up the ideas of the PSA or repeat the PSA’s final words or close with something about the topic of the PSA because this is the closing paragraph of your ideas, not the PSA’s ideas

Order NOW to get 15% Discount!

{{total || ""}}

Why Choose Us

Top Quality and Well-Researched Papers

Keeping in mind your instructions and guidelines, our writers ensure to do extensive research before beginning to write. Unique and quality paper is our top priority.

Professional and Experienced Academic Writers

Our team of writers and editors have many years of experience in academic writing. They are native English speakers and able to handle any academic task with ease.

Free Unlimited Revisions

We offer free unlimited revision to our clients. Whenever you feel the need to revise your work submit to our able editors. Our editors will ensure that your paper will be revised to meet your guidelines.

Prompt Delivery and 100% Money-Back-Guarantee

As a team we work hard to ensure a timely delivery of your papers. All you need to do is specify the time frame that you want you paper be submitted. We will work round the clock to beat the deadline.

Original & Confidential

We value your confidentiality and all our payment method are secure. We also use high end writing tools to ensure that all papers delivered are unique.

Customer Support 24/7

Our customer support team are available 24/7 to accept your orders and queries. We are committed to provide you with the best customer experience.

What Our Paper Writing Service Guarantees

You do not have to worry on what to expect because at we guarantee you;

High Quality Academic Papers

Our team of writers and editors is composed of people with diverse writing experiences. All of them have a Ph.D. They are all Ph.D. or M.A. graduates with extensive experience in academic and essay writing. We offer high-quality, original academic writing at an affordable cost.

Every order is written from scratch. We ensure that your papers conform to English conventions and the requirements of your discipline. To ensure originality, we also perform originality checks on all academic papers. Our success rate is 99% and many of our clients achieves their desired grades.

Zero-plagiarism policy

Mypaperwriterspro has a strict anti-plagiarism policy. To ensure that your paper is not flagged as plagiarism, we take extra precautions when writing it. Professional plagiarism detection software is used by our custom paper experts.

Privacy Policy

Mypaperwriterspro takes the privacy of clients' information very seriously. Mypaperwriterspro does not disclose any information about our transactions with third-party services. Nobody will ever know that you have hired our paper writing service to help with your paper.

Our website offers online security for our customers. Your passwords and personal information are protected and cannot be accessed by anyone else. Our customers are assured that their accounts will not be compromised by hackers. Learn more about the data that we store and how it is used in our privacy statement.

Free revision

When you order our paper service, you get unlimited free revisions and unlimited drafts. We will ensure that you submit flawless papers. Our paper help website allows you to request multiple revisions.

If the order form indicates that modifications or adjustments are required, only those should be made. These guidelines include, but are not limited to:

  • Revision instructions should not conflict with your original instructions.
  • You can request a modification before the purchase is approved. However, there is a 14-day grace period in which you can do this.
  • You should not extend your deadline by more than one day from the original deadline.
  • 24/7 Customer Support

    You can reach us by email, phone, and live chat. We are always interested in hearing from our customers. We welcome any feedback regarding our paper assistance service. Our customer service representatives are available 24/7, even on holidays and weekends. They can help you place orders, check the status of your order, answer questions, or simply provide information.

    Chat with your paper specialist via our live chat. Our professionals are available for unlimited chats. All your questions will be answered within minutes

    Money-back guarantee

    Do you still feel dissatisfied with your final paper? Don't worry. Mypaperwriterspro is committed to customer satisfaction.

    Although it is rare, you can request a partial or full refund if your final paper is not written to your satisfaction. Mypaperwriterspro views our money-back guarantee more as a right than a benefit.

    We believe that our clients deserve the best paper services available online. We offer a simple and straightforward refund process if you are not satisfied with the paper.

    Open chat
    You can now contact our live agent via Whatsapp via +1(954) 751-1024
    You will get free custom written paper ready for submission to your Blackboard