A part of new product launch strategy includes creating the product or service name. Address these questions: -In general, how does the product name affect and interact with other new product launch concerns? -What are two products (not listed in course materials) whose names clearly reinforce the brand in the mind of customers? Explain what the brand image implies to the consumer. -What are the costs and benefits of using intellectual property protection mechanisms? -How does product naming and intellectual property protection help support the success of a product? Provide an analysis. Please use in-text citations and include the reference page, formatted according to APA 7.
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