I need this Section Completed – Review the specific aspects of each of these drivers. In a paragraph, decide what media might be favored against each the other, and why. I’m most interesting in hearing why you feel specific options are more attractive than others. A minimum of 4 must be considered, but more than 4 may be selected. Price: Search Fun: TV Quality: Magazines Trust: Newspaper Information: Digital Customer Service: Social Taste: Experiential Brand Affinity: Magazine Reviews & Opinions: Digital Part IV: Message Strategy Considerations: Basic issues or selling points to be included in the campaign. What is the theme (big idea) around which your campaign will be developed? Your advertising appeal – will it be rational or emotional? Message design and execution Your Campaign Must Include Sample Promotions and Advertisements o There should be continuity (similarity) between the advertisements. Similarity maybe either Visual (use the same typeface or layout format, spokesperson or demonstration) or Aural (same sound – music/jingle, announcers voice) Sample Support Promotion Tools (Examples may include: sales promotions, public relations/publicity; personal selling techniques Part V: Campaign Management Budget Allocation (use objective and task method) Determine the costs associated with your campaign. Consider both direct and indirect costs. Evaluation of the Plan Discuss how you will evaluate the success of your plan. The evaluation should relate to the objectives in the plan.
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