Marketing Research Methods

RESEARCH METHODS IN MANAGEMENT AND MARKETING Time allowed: 24 hours Time to spend on your assessment: 2 hours Maximum word count for assessment: 2000 words Please see your exam timetable or check on FASER for the deadline to upload your answer. The times shown on your timetable are in UK Time. Please check online for a conversion to your local time if you will be undertaking your assessment outside the United King do The paper consists of FOUR questions.

Candidates must answer TWO questions All questions carry equal weight. If you have a query with the content of this exam paper contact ebshelp-col@essex.ac.ukIf you have a technical problem with FASER, or any other query, please go to Exams Website to find contact details of the teams that can help you. Please note that the time allocated for this assessment includes time for you to download this question and answer paper and to upload your question and answers paper to FASER.

Please allow at least 30 minutes within your exam time to upload your work. Once you have completed the assessment do not leave it to the last minute to upload. Please save your work throughout the examination to avoid losing your work. Please do not communicate with any other candidate in any way during this assessment. Your response must be your own work. Procedures are in place to detect plagiarism and collusion. Candidates must answer TWO questions. QUESTION ONE Describe what kind of data is analyzed in a qualitative research project, giving examples of at least three data gathering techniques and discussing the generalizability of results.

Your answer should refer to any titled qualitative research project and should include the strengths and limitations of the methods used.(50 Marks)QUESTION TWO You are about to start a research project and need to write a literature review. Describe the most important characteristics of a well-written literature review and what its goal should be. You should present each step of the process towards achieving a high-quality literature review, including the types of documents you would include.(50 Marks)QUESTION THREE You are a research scientist leading the development of the COVID-19 vaccine for a pharmaceutical company.

The vaccine has been successfully developed and now your team needs to conduct clinical trials on the population to determine the efficacy and safety of the vaccine. How would you design the research project? In your answer, clearly state the research question and objectives, theoretical perspective, research approach, methodology, recruitment of participants and type of data collected.

Describe any practical and ethical considerations for this research.(50 Marks)QUESTION FOUR How would you define research ethics and to what extent do you agree that ethical approval should be mandatory before undertaking any social research In your answer, you should include the principles of research ethics and present ONE example where ethical approval is necessary, and ONE example where it should be not compulsory for researchers, ensuring you include any legal implications.(50 Marks)END OF EXAMINATION PAPERPLEASE SEE NEXT PAGE FOR THE ANSWER SHEETANSWER SHEET(please use as many sheets as you need to)Please enter your Student Registration number here: TYPE THE QUESTION NUMBER AND YOUR ANSWERS HERE

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