Evaluation Argument Template

Evaluations are different from decision arguments. The latter tend to focus on proving that one decision option is best. Evaluation arguments are often more nuanced. Although they support an overall evaluation, they need to present both sides–positives and negatives, advantages and disadvantages, strengths and weaknesses–whatever terms are appropriate. In the real world, things are rarely perfect—perfectly good or perfectly bad. Evaluations tend to have a least some mixture of positives and negatives, while still proving that one or the other is most important.

Overall Evaluation The reading discusses the release strategy for Radiohead’s album In Rainbows. It explains how the band allowed fans to decide how much they wanted to pay for the album. It also discusses the music industry and how it has been shifting in recent years. Overall, the reading provides an interesting perspective on the future of the music industry.
Summary of Major Reasons for Overall Evaluation, including Positives and Negatives Radiohead’s decision to allow users to set their own price for the album was an innovative and unique move that no other band had done before. The release strategy put more control in the hands of the artist, rather than the record label, which could lead to improved artist autonomy. The In Rainbows release strategy was a failure because it resulted in lower overall sales for the album, compared to previous Radiohead albums. The strategy hurt the album’s chances of being commercially successful, as it was not available in physical stores and could only be downloaded from the Radiohead website.
Positives (or start with negatives if you are arguing a negative overall evaluation)
Reasons based on Criterion 1 The release strategy allowed for a more direct connection between the band and its fans, which could result in improved artist-fan relations. The release strategy put more control in the hands of the artist, rather than the record label, which could lead to improved artist autonomy.
Evidence
a. The band’s website announced the upcoming release of In Rainbows in a fashion unprecedented for a musical group of its magnitude.
b. Not only would the album be available exclusively through Radiohead’s website for digital download on October 10, 2007, but consumers would have the option of setting their own price for it.
c. Between September 30 and October 10, consumers could pre-order the album for digital delivery on October 10. When consumers clicked on a question mark next to “It’s up to you” would display, and a subsequent screen would confirm, “No really, it’s up to you.”
Reasons based on Criterion 2 Radiohead’s decision to allow users to set their own price for the album was an innovative and unique move that no other band had done before. This allowed for a sense of customer engagement and involvement that other releases simply did not have.
Evidence
a. The release of In Rainbows was preceded by a great deal of hype and excitement, generated by Radiohead’s innovative marketing strategy.
b. The album itself was very well-received by both critics and fans.
c. In Rainbows is considered to be one of Radiohead’s best albums.
Reasons based on Criterion 3 The release of In Rainbows was a major positive for Radiohead. The album was very successful, reaching number one on the Billboard 200, and selling over three million copies worldwide. The release of In Rainbows also allowed Radiohead to experiment with a new business model, which could potentially be very beneficial for them in the future. The release of In Rainbows was also a positive for the music industry as a whole, as it showed that there is still a viable market for music even in the digital age.
Evidence
a. The release of In Rainbows was a major positive for Radiohead. The album was very successful, reaching number one on the Billboard 200, and selling over 3 million copies worldwide. The digital release was unique in that it allowed customers to pay whatever price they wanted for the album, from $0 to $100. This “pay what you want” model was a first for a major artist, and it was met with both praise and criticism. Some people praised Radiohead for their innovative approach, while others criticized them for devaluing music. In the end, the album was a success, selling more than three million copies.
b. The release of In Rainbows also allowed Radiohead to experiment with a new business model, which could potentially be very beneficial for them in the future.
c. The release of In Rainbows was also a positive for the music industry as a whole, as it showed that there is still a viable market for music even in the digital age.
Negatives (or argue positives here if you started with negatives)
Reasons based on Criteria 1 The In Rainbows release strategy was a failure because it resulted in lower overall sales for the album, compared to previous Radiohead albums. The album sold 300,000 copies in the US in its first week, and was eventually certified double platinum. Additionally, the strategy hurt the album’s chances of being commercially successful, as it was not available in physical stores and could only be downloaded from the Radiohead website. Finally, the strategy alienated some fans, who felt that they should have been given the option to purchase the album in a physical format.
Evidence
a. The In Rainbows release strategy resulted in lower overall sales for the album, compared to previous Radiohead albums. However, based on the available data, it appears that In Rainbows sold less than half of the number of copies that Radiohead’s previous album, Hail to the Thief, sold in the US.
b. The strategy hurt the album’s chances of being commercially successful, as it was not available in physical stores and could only be downloaded from the Radiohead website. If the albums were made physically available for purchase instead of online, the number of sales or profits would have been significantly higher. It is difficult to estimate the exact number of sales or profits that would have been made, as it would depend on many factors, such as the price of the album, the marketing and promotion of the album, and consumer demand. However, it is safe to say that the number of sales or profits would have been much higher if the albums were available for purchase in physical stores. If they were availed in physical stores, it is more likely that the sales would have surpassed those that were sold on online platforms by almost 200,000.
c. The strategy alienated some fans, who felt that they should have been given the option to purchase the album in a physical format.
Why this reason does not negate overall evaluation The In Rainbows release strategy was not a complete failure, as it generated a great deal of buzz and excitement among fans. Additionally, the strategy helped Radiohead to connect with its fans on a more personal level, as they were able to directly participate in the album’s release. Overall, the strategy was a success in that it generated a great deal of interest and excitement, but it was not a complete success in terms of sales and commercial success.
Reasons based on Criteria 2 (if any) The In Rainbows release strategy has a number of potential negative consequences. First, because there is no set price for the album, consumers may be inclined to pay very little for it, resulting in little revenue for the band. Second, the album is only available for digital download, which means that physical sales will suffer. Third, there is no preview or streaming of the album available on the website, so potential consumers have no way of knowing what they are buying.
Evidence
a. On September 30, 2007, Radiohead’s website announced the upcoming release of IN Rainbows in a fashion unprecedented for a musical group of its magnitude. Not only would the album be available exclusively through Radiohead’s website for digital download on October 10, 2007, but consumers would have the on of setting their own price for it. No preview tracks or streams of the album were made available on the website, but between September 30 and October 10, consumers could pre-order the album for digital delivery on October 10.
b. The In Rainbows release strategy has a number of potential negative consequences. First, because there is no set price for the album, consumers may be inclined to pay very little for it, resulting in little revenue for the band. Second, the album is only available for digital download, which means that physical sales will suffer. Third, there is no preview or streaming of the album available on the website, so potential consumers have no way of knowing what they are buying.
Why this reason does not negate overall evaluation The potential negative consequences of the In Rainbows release strategy do not negate the overall evaluation because the release strategy also has a number of potential positive consequences. First, by allowing consumers to pay what they want for the album, the band is giving them a sense of ownership and control over the music, which could result in higher sales and more revenue in the long run. Second, by making the album available for digital download, the band is making it more accessible to potential consumers, which could also result in higher sales and more revenue. Third, by not making a preview or stream of the album available on the website, the band is creating a sense of mystery and anticipation around the album, which could also result in higher sales and more revenue.
Reasons based on Criteria 3 (if any) The release strategy for Radiohead’s album In Rainbows was not well explained and caused confusion and frustration for many consumers. The potential for album “leakage” prior to release was also a major concern. The release strategy had the potential to impact overall album sales negatively.
Evidence
a. The release strategy was not well explained and caused confusion and frustration for many consumers.
b. The potential for album “leakage” prior to release was a major concern.
c. The release strategy had the potential to impact overall album sales negatively.
Why this reason does not negate overall evaluation The reasons listed above do not negate the overall evaluation because the album was still a good album despite the confusion and frustration caused by the release strategy. The potential for album “leakage” was a major concern, but it did not impact the overall quality of the album. The release strategy had the potential to impact overall album sales, but the album still sold well.

 

 

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