The Situation: The CEO of the firm you selected has hired your team to help address the changes the firm must make to remain competitive now and in the years ahead. Your team has been hired to provide a comprehensive report defining the different aspects of the firm’s comprehensive physical and Internet-enabled strategy as well as provide an executive summary presentation to the board of your findings and suggestions.
Assure that the paper’s structure is logical, clear, and well-aligned with the information covered in the course. The written team project is divided into 3 different sections. Please read the description below to find out the specifics for every paper.
The Type of Firm Selection: You will select a publicly-traded company or a company that is about to go public.When organizing the structure of the paper consider the items below as a guide to assist in the paper structure, presentation organization.
Part 1: The Company’s business model and strategy Describe and analyze the business model and core competencies of the company. Description of the organization’s revenue model. Description of the organization’s strategy. What type of business of markets does the company compete in? What are the competitive advantages of the company? What is the value proposition? Describe the e-commerce presence of the company.
Part 2:The marketing and Marketing communications Mix Describe and analyze the marketing strategy and the e-commerce platform of the company. Content suggestions: Describe the Marketing Mix. Describe the company’s marketing communications strategy.
Part 3: Strategic Future of the company The strategic future of your company The challenges your company will have to overcome The likelihood of long-term success for the company Innovations which your company must make to remain viable and sustain competitive advantage Companies can innovate using diverse methods: licensing, strategic alliances, social media sourcing, mergers and acquisitions, franchising, incubators, joint-ventures, and crowd sourcing, andusing internal R&D.
Briefly identify the methods your company will use to innovate. You are not limited to using the methods I described for innovation. Please use other ideas, or input from other management literature as well. The discussion about the innovation methods should not be extensive. Style of your paper Include a title page.
Include a table of contents. Include an Executive Summary. Include page numbers. Please use clear references for every work you used to write your paper. These references should also be in a bibliography at the end of your paper. You can use the APA or MLA style for references The paper should be 10-15 pages not including the title page, table of contents, and bibliography.
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