Learning Outcomes being assessed:
1. List the fundamentals of developing a customer strategy.
2. Explain the customer lifecycle management and lifetime value.
3. Effectively use CRM technology (Microsoft CRM).
The selected Organization
Company Name: Al Futtaim Group
The project should cover the following:
Introduction to the topic and sub-topics: Strong introduction of topic’s key question(s), terms.
List the fundamentals of developing a customer strategy from The selected organization.
Make sure developing a customer strategy.
Make sure to mention the organization study objectives and hypotheses
Explain the customer lifecycle management and lifetime value. You can support your information from chapters and e-text book
Make sure to cover the customer lifecycle management and lifetime value.
Make sure to mention clear justification and data collection
Effectively use CRM technology that fits with the organization. Describe the software package.
Make sure to mention Effectively use of CRM technology
Make sure to mention examples 5 data analysis
Analyze the key components of CRM and explains how it is integrated within an organization. Which one do you believe is suitable with the organization?
Make sure to mention key components of CRM
Make sure to mention how it is integrated within an organization and finding
Strong review of key conclusions. Strong integration with area of research. Insightful discussion of impact of the researched material on topic.
Clear and strong recommendation
Make sure to reflect the below on the research paper:
• Titles and subtitles: Each part needs to have a Title and Subtitles.
• References should be APA style
The Project should be Based on what was covered during CRM course as well as the e-book.
• Kumar, V., & Reinartz, W. (2018). Customer Relationship Management (3rd Edition). Springer Nature.
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