Developing a Campaign

● Develop a Campaign. Use Midwest academy chart & describe why you took the approach you did. (incl. coalitions, collaborations, and networks).

o Include how diversity and power will be addressed through each step

o Include a plan for the escalation of your campaign, what tactics you will use and when

● Describe your plan for outreach, relationship building and leadership development

o Describe how you will develop community relationships

o How will you reach community members and bring “unorganized” people into the campaign?

o How will you build & develop leadership of those most marginalized and directly affected by the issue

o How will you develop leaders over the course of the campaign?

Midwest Academy Strategy Chart


Organizational Considerations

Constituents, Allies, and Opponents



© Midwest Academy

28 E. Jackson Blvd. #605, Chicago, IL 60604

(312) 427-2304 [email protected]

© Midwest Academy

28 E. Jackson Blvd. #605, Chicago, IL 60604

(312) 427-2304 [email protected]

Midwest Academy Strategy Chart After choosing your issue, fill in this chart as a guide to developing strategy. Be specific. List all the possibilities.


Organizational Considerations

Constituents, Allies, and Opponents



1. List the long-term objectives of your campaign.

2. State the intermediate goals for this issue campaign. What constitutes victory?

How will the campaign

• Win concrete improvement in people’s lives?

• Give people a sense of their own power?

• Alter the relations of power?

3. What short-term or partial

victories can you win as steps toward your long- term goal?

1. List the resources that your organization brings to the campaign. Include money, number of staff, facilities, reputation, canvass, etc.

What is the budget, including in-kind contributions, for this campaign?

2. List the specific ways in which you want your organization to be strengthened by this campaign. Fill in numbers for each:

• Expand leadership group • Increase experience of

existing leadership • Build membership base • Expand into new

constituencies • Raise more money

3. List internal problems that

have to be considered if the campaign is to succeed.

1. Who cares about this issue enough to join in or help the organization?

• Whose problem is it? • What do they gain if they

win? • What risks are they

taking? • What power do they have

over the target? • Into what groups are they

organized? 2. Who are your opponents?

• What will your victory cost

them? • What will they do/spend

to oppose you? • How strong are they? • How are they organized?

1. Primary Targets A target is always a person. It is never an institution or elected body.

• Who has the power to give you what you want?

• What power do you have over them?

2. Secondary Targets • Who has power over the

people with the power to give you what you want?

• What power do you have over them?

For each target, list the tactics that each constituent group can best use to make its power felt. Tactics must be

• In context. • Flexible and creative. • Directed at a specific

target. • Make sense to the

membership. • Be backed up by a specific

form of power. Tactics include

• Media events • Actions for information and

demands • Public hearings • Strikes • Voter registration and voter

education • Lawsuits • Accountability sessions • Elections • Negotiations

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