Grand Canyon AMP 425 Week 1 Discussion 1
Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.
Grand Canyon AMP 425 Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
Grand Canyon AMP 425 Week 2 Discussion 1
How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?
Grand Canyon AMP 425 Week 2 Discussion 2
What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
Grand Canyon AMP 425 Week 3 Discussion 1
What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods?
Grand Canyon AMP 425 Week 3 Discussion 2
What are the differences between databases, data warehouses, and data mining? When would you use one over another?
Grand Canyon AMP 425 Week 4 Discussion 1
Discuss the steps and the benefits of a social audit.
Grand Canyon AMP 425 Week 4 Discussion 2
In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion.
Grand Canyon AMP 425 Week 5 Discussion 1
What are three brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
Grand Canyon AMP 425 Week 5 Discussion 2
Describe what is meant by product mix and provide examples from a Fortune 500 company.
Grand Canyon AMP 425 Week 6 Discussion 1
What are the characteristics of marketing channels? What three factors should be considered when designing one?
Grand Canyon AMP 425 Week 6 Discussion 2
What are the benefits of multiple marketing channels? Are there any disadvantages?
Grand Canyon AMP 425 Week 7 Discussion 1
Define and describe the elements and potential benefits of integrated marketing communication (IMC).
Grand Canyon AMP 425 Week 7 Discussion 2
Describe what is meant by a flat organizational structure. How would you flatten your organization?
Grand Canyon AMP 425 Week 8 Discussion 1
Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?
Grand Canyon AMP 425 Week 8 Discussion 2
At what point does entertainment end and marketing begin? Why did you draw the line there?
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