AMP 425 Grand Canyon All Week Assignment

Grand Canyon AMP 425 Week 1 Assignment

Environment Scan

Details:

Write a 500-750-word essay that discusses how the current state of the economy will impact completing an environmental scan.

Include an introduction and conclusion that make relevant connections to course objectives.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Grand Canyon AMP 425 Week 2 Assignment

Target-Market Strategy

Details:

Create a new product that will serve two business (organizational) markets.

Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain how you plan to ensure your product will be successful, given your market strategy.

Include an introduction and conclusion that make relevant connections to course objectives.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Grand Canyon AMP 425 Week 3 Assignment

Marketing Plan Strategy

Details:

As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.

Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Grand Canyon AMP 425 Week 4 Assignment

Differentiating Between Services and Goods

Details:

Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Grand Canyon AMP 425 Week 5 Assignment

Rebranding Strategy

Details:

This is a Collaborative Learning Community (CLC) assignment.

The instructor will assign you to a group at the beginning of Module 5.

As a group, identify one current struggling consumer product.

Create a 10-12-slide PowerPoint presentation (with speaker notes) that outlines a rebranding strategy for the product identified.

Presentation must include a new name, changes in packaging, the price point, product position, advertising strategy, a distribution method, and improvements in design or quality.

While APA format is not required for the body of this assignment, solid academic writing is expected and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Grand Canyon AMP 425 Week 6 Assignment

Marketing and Distribution Channel Letter

Details:

This assignment challenges the student to think creatively.

The deliverable is a single-page letter addressed to a hypothetical website development company.

Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.

Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:

  1. A brief description of the product
  2. A description of the market channels
  3. A description of the distribution channels

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Grand Canyon AMP 425 Week 7 Assignment

Details:

This is a Collaborative Learning Community (CLC) assignment.

The instructor will assign you to a group at the beginning of Module 7.

In your group, create a public relations campaign for a financial institution that has recently received negative exposure in the media pertaining to its lack of responsiveness to those wishing to modify existing home loans. The goal of your campaign is to influence public opinion, restore credibility, and generate positive press reporting.

The campaign must be presented in the form of a 15-20-slide PowerPoint presentation and accompanied by a 750-1,050-word narrative.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

Grand Canyon AMP 425 Week 8 Assignment

Executive Summary: Annual Marketing Plan

Details:

Develop a 750-1,000-word executive summary of your organization’s (or one you know well) annual marketing plan.

Summary should and include a brief situation analysis, marketing objectives, strategies, tactics, financial considerations, and a timetable for implementation.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

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