Instructions SMARTIES X is a globally recognized marketing award honoring “outstanding innovation resulting in significant business impact for brands, agencies, media companies, and technology providers.” Visit the SMARTIES X Awards Programs and scroll down to the winner search engine. Filter to the most recent award year and explore the many mobile categories. Pick two to three campaigns from the mobile categories to examine in detail and write a 2- to 3-page paper that assesses what each campaign did well and what made each one innovative. What strategies can you employ in your new media campaign? For additional details, please refer to the Innovative Mobile Marketing Campaigns Rubric document.
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