Business and Finance homework help: Imaging that you are a management consultant in the pharmaceutical sector and you were hired by a small but rapidly growing COVID-19 test company BETA in the UK to provide suggestions to the directions of the company strategy in the light of changing COVID-19 restrictions.
Current BETA’s business strategy is focused around cost-leadership and comparative parity in testing equipment and employee expertise. The rapid growth of the company business over the last 12 months allowed it to collect significant profit. The top management needs to decide how to strategically invest the profit selecting between replicating the BETA’s existing competences across other UK cities or investing in re-inventing its business strategy and resources and capabilities. You key goal is to provide strategic advice to BETA’s top management to help with their decisions.
To accomplish this job, you shall first identify the main threats and opportunities from the external environment, and then analyze key steps that managers follow to plan business level strategy (i.e., which positioning, which segments, which business model and how to compete). You are required to give advice on how the firm must design its improved business level strategy to maintain and grow its competitive position in the market, along with illustrating the key project milestones.
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